Sustainability is the latest fashion
The world of fashion is increasingly aware of the impact pollution is having on our environment. What the industry needs now is a business model based on company-consumer cooperation, to forge an alternative to today’s consumer culture, one that is more eco-friendly, based on recycling and respecting the environment.
Both consumers and industry operators are looking to gradually shift their focus towards more sustainable lifestyles, something that is becoming increasingly relevant now that we are witnessing the effects of decades of climate change. The introduction of a green market means we need to make use of the latest technology and increase the use of alternative materials in order to do our part in creating a better future, one where nature gets the respect it deserves.